SHEIN has signed an agreement with DHL Express to adopt its GoGreen Plus service for sustainable aviation fuel in air cargo logistics, adding a third active SAF commitment to the fast-fashion retailer’s growing portfolio. The deal was announced on 25 March 2026 in Singapore.
Under GoGreen Plus, DHL introduces SAF into the aviation fuel supply within its network and allocates the associated lifecycle emissions reductions to participating corporate customers using internationally recognised accounting methodologies. Customers receive documentation through recognised certification frameworks, allowing them to report SAF-related emissions reductions within their Scope 3 reporting.
“Working with partners such as DHL allows us to better understand how sustainable aviation fuel solutions may be incorporated into air cargo logistics.”
The DHL agreement is the most recent of three active SAF pilots SHEIN is now running. In 2025, the company piloted SAF procurement across 14 Atlas Air charter flights, using 187.3 tonnes of SAF and achieving an estimated reduction of 579.1 tCO2e. SHEIN has also joined a China programme organised by China National Aviation Fuel (CNAF) and the Second Research Institute of Civil Aviation of China (CASRI), under which it plans to procure an initial batch of SAF from Air China Cargo, with CASRI and CNAF jointly issuing Proof of Sustainability certificates. A Lufthansa Cargo MOU signed in 2025 adds a fourth partnership.
SHEIN has also joined Green Fuel Forward, a World Economic Forum-led campaign to accelerate SAF adoption in the Asia-Pacific region by building demand signals among corporates, airlines, and fuel producers.
Mustan Lalani, SHEIN’s Head of Sustainability, acknowledged the limits of what the pilots can achieve: the emissions impact “will be modest relative to the company’s overall air transport footprint,” given that SAF currently represents a small share of global aviation fuel supply. John Pearson, CEO of DHL Express, called the agreement “another important milestone in DHL Express’s commitment to driving the green transformation of air logistics.”
For the SAF industry, corporate buyers like SHEIN represent an emerging demand channel beyond airlines — one that uses book-and-claim accounting rather than direct uplift, and that is increasingly organised through carrier-led programmes like GoGreen Plus and CNAF’s certification framework.
